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Mother of Invention
A new built-in-bra and tank system designed by industry newcomer
Stephanie Heroff, offers support and sleek looks for women who want
flirty fashions without sacrificing full bra support. " As a young urban
professional, bra straps peeking out of my tank top was unacceptable, and
the tanks with built-in shelf bras didn't offer enough support," explains
Heroff. She decided to design a combination bra and tank system featuring
a full functioning underwear bra, which can be easily detached to use
with a range of tank tops. "one bra can be worn with multiple shirts,
including halters," she says. Heroff bras have a seamless cup and are
available in black or white, 34B through 36D, with a $24 suggested retail
price. the tank tops run in S-M-L in a range of silhouttes and colors
including sky blue, pink and white ($6 suggested retails price). Thus far
several specialty retails stores have jumped on the invention, which will
be at the march Intimate Apparel Salon. For more information call (212)
967-9848, or visit www.heroff.com
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